I chose the above works based on the brand’s popularity. To see more creative works, please view my portfolio on Behance.
I’m Ali, a Germany-based Freelance Creative Art Director with the objective to create iconic brands with bold personality. Designing an identity, a package, or a campaign that carefully balances timelessness with distinct visual expression is the focus of my design process.
Over the last 20 years, I’ve developed a variety of identities, campaigns, packages, and promotions for many types of clients, from local start-ups and small businesses to international companies.
Working within the considerable diversity of clients from the Middle East – where I am originally from – to Europe – where I’ve lived since 2010 – has enriched the quality of my communication design and has taught me how to think with pure creativity and see the far-reaching ideas my clients want and need.
Prior to founding ataei⊙studio, my career journey brought me to be the Creative Director at Pahnke Markenmacherei, an advertising agency based in Hamburg and founded by the late Otto Pahnke. But my journey was one of big leaps, so follow me “All the Way Up.”
Some of the clients that I worked for during this year:
Some of the clients that I worked for:
Prior to Pahnke, I had been working for two years on the client-side and I had a good insight of how clients think and how an advertiser can best support them. But a new agency provided me the ability to be agile in my thinking. I was lucky to get involved with the top German Fast-Moving Consumer Goods clients in different categories while at Pahnke. I worked on several different creative teams, getting to know new clients and learning how to stay fresh and creative. My German was improving, so I was able to keep up-to-date with the technical tools and software, learning the basics of CSS and HTML, as well as UX and UI. I was given the responsibility of building an in-house photography studio and built my awareness of font design, both of which were vital to me wanting to become an identity designer. With that, I was ready for the next level.
*Source: www.handelsblatt.com / Anja Müller / 15.03.2017
Behara Food Industry Co.
2009 – 2010
ARAT Design Studio
2005 – 2009
Besides the credit of being a senior designer at Shahdiran for 3 years as well as the experience and know-how that I had collected, gave me the confidence to start my own design studio. Soon afterward, I gained some prominent clients like Khoshgovar (Coca-Cola Bottler in Iran) and Behara (joint investment with Lorenz Germany). The amounts of clients increased rapidly and I had to expand. At the end of 2006, we were 7 and had to move to a bigger place. Managing a compact and agile creative team, writing appropriate concepts and strategies in cooperation with brand managers on the client-side as well as building long-termed trustful relationships with them were the tasks with which I was involved at ARAT studio. In 2008, my studio was well-known and well-positioned in the Mashhad-Khorasan FMCG market and we were able to choose our clients depending on their portfolio and reputation.
In 2009 Lorenz-Iran (Behara food industry co.) asked if I could imagine supporting them as their in-house Art-Director. I had a hard decision to make whether to sell the studio and join Lorenz or reduce the crew and fight with a lack of financial backup from the client’s side (because of international sanctions on Iran at the time). I chose Lorenz and moved to Tehran. With a heavy heart, I gave up the studio to see what new opportunities were waiting for me in the capital.
2002 – 2005
2000 – 2002
1999 – 2000
Feel free to write me
in German or Persian