El Cartel Media is the marketer of RTL II (a private German-language television channel) and the third biggest company in the German television advertising market. Since its founding in 2003, El Cartel Media has repeatedly provided fresh ideas and new impulses in the TV advertising marketer scene.
The client briefed for a pictorial logo that fits their multifaceted activities as well as their company philosophy and their personality.
In order to represent their strength, determination and reliability on the one hand, and clarity, modernity and diversity on the other, I combined two strong timeless symbols, a diamond and the head of a bull to create their logo. This succinct combination balances timelessness with distinct visual expression.
Client: El Cartel Media GmbH Credits: Pahnke Markenmacherei GmbH