THERE ARE FEWER FISH IN THE SEA THAN EVER BEFORE.
A couple of months ago one of my friends/clients asked me if I’d like to participate in a volunteer project about sustainable fish-production. His proposal focused on local fishing practicability and its advantages in logistics and the regional job market. The proposal was logical and had a well-defined reason.
The brand “fang an” has an ambiguous meaning in German. It means “start” and could be interpreted as the act of “fishing” too.
Percentage of species exploited, overexploited or collapsed.*
Percentage of high seas fished in each year.*
* Calculations based on Pauly, D. 2006. Major trends in small-scale marine fisheries, with emphasis on developing countries, and some implications for the social sciences. Maritime Studies (MAST), 4 (2) / Source: Global Ocean Commission Summary Report 2014 – Page 22
Client: PHANTASIA GmbH & Co.
Credits: PHANTASIA GmbH & Co.
#Branding, #Packaging Design, #Info Graphic
© 2023 Alireza Ataei