A couple of months ago one of my friends/clients asked me if I’d like to participate in a volunteer project about sustainable fish-production. His proposal focused on local fishing practicability and its advantages in logistics and the regional job market. The proposal was logical and had a well-defined reason.
The brand “fang an” has an ambiguous meaning in German. It means “start” and could be interpreted as the act of “fishing” too.
* Calculations based on Pauly, D. 2006. Major trends in small-scale marine fisheries, with emphasis on developing countries, and some implications for the social sciences. Maritime Studies (MAST), 4 (2) / Source: Global Ocean Commission Summary Report 2014 – Page 22
Client: PHANTASIA GmbH & Co.
Credits: PHANTASIA GmbH & Co.
#Branding, #Packaging Design, #Info Graphic