The Valensina Group markets a wide portfolio of attractive branded fruit beverages in both chilled and non-chilled food retail. The main brands are the well-known premium fruit juice brands “Valensina” . The Valensina brand is made by the company of one of the leading brand manufacturers of fruit juices in Germany.
Valensina was going to celebrate its 50th anniversary. They asked Pahnke to design a clear and easy-to-communicate badge with their actuell campaign’s tagline “Oranger wird’s nicht”. Besides other POS materials and advertising activities, we designed a promotional box for their branded glass which the consumer could get free by buying a dozen bottles of Valensina orange juice in chosen supermarkets throughout Germany.