RPI came to me with the challenge to help launch their new brand Italiano Vero in the Middle-East specially the Iran market.
The strategy was to create a brand and a packaging system, that would easily communicate an Italian product, The first phase being the coffee package. They wanted a simple and sophisticated Italian design with an oriental touch. In fact finding a balance between those two different worlds of Italy and Orient was the main challenge.
Client: RPI Ltd. Co.